Welcome to the M&O Life By Design Team, where we help independent financial professionals navigate life insurance solutions with expert guidance and personalized support.

Separate yourself from the competition

how it started

For nearly half a century, M&O has prided itself in securing business relationships with only the best insurance carriers in the independent channel.

Life By Design emerged from M&O Marketing’s Life team with a vision to become the Generational Planners of America. Explore just one of the many innovative products we offer below!

partnerships

your values are our values

education

collaboration

Trust & expertise

personalized support

The M&O Life By Design team values personalized support, ensuring each financial professional receives tailored guidance for their clients’ unique life insurance needs. We prioritize ongoing education, keeping our agents informed on industry changes and product innovations. Collaboration and integrity are at the heart of what we do, helping professionals build lasting client relationships with trust and transparency.

Elevate Your Practice with M&O Life by Design

The M&O Life By Design team is dedicated to helping independent financial professionals take their practice to the next level. We provide comprehensive support in navigating life insurance products, from case design to selecting the best solutions for your clients. With our expert guidance, you can confidently offer tailored strategies, stay ahead of industry trends, and ultimately enhance your client relationships and business growth. Let us help you deliver unmatched value to your clients, while streamlining your process for success.

Our Guiding Principles

Emphasizing a holistic approach, Life By Design integrates life insurance products with financial strategies to help individuals achieve their unique goals, such as retirement planning, wealth accumulation, and tax efficiency.

Accumulation Phase

Helping those protect their families at the stage of life when it’s time to start planning for the future.

Distribution Phase

This phase provides coverage for the policyholder’s entire life, as long as premiums are paid.

Wealth Transfer

Focusing on efficient transfer of assets to the next generation.

An institute of wealth & wisdom

The Wealth and Wisdom Institute, part of M&O Life By Design, offers expert-led training focused on life insurance to help financial professionals deepen their knowledge and enhance their skills. This program equips advisors with practical tools to better serve clients and grow their practice.

Training Academy

Books

Presentations

Shop the store

Resource documents

creating • wealth • opportunities

Educational webinars

The M&O Life By Design team records webinars for agents that cover essential strategies, processes, and industry updates. These sessions are designed to provide valuable insights and equip you with the knowledge needed to elevate your life insurance practice.

Stay informed and educated

led by our team at life by design

redefining the culture

Generational Planners of America

You can’t go back to day one in your life and make a brand new beginning
BUT … you can start now and create a brand new ending.

The benefits of working with us

Training support

Working with Life by Design, the training support provided is comprehensive and designed to ensure agents have the tools they need to succeed. From the moment you join, you receive in-depth onboarding that covers everything from product knowledge to the company’s sales strategies.

Product & Design Support

We offer a wide range of customizable insurance products, and our design team is always ready to assist agents in crafting personalized plans that meet the unique needs of each individual or family.

Training Meetings

Training meetings are an integral part of the support system, designed to keep agents informed, motivated, and well-equipped to succeed. These meetings are held regularly and cover a variety of topics, from deep dives into new product offerings to effective sales strategies and best practices for client engagement.

Producer Mentoring Group

The mentoring process is tailored to each agent’s unique goals, offering practical advice on building client relationships, mastering sales techniques, and navigating the challenges of the insurance industry.

exclusive carrier relationships

We pride ourselves in securing business relationships with only the best insurance carriers in the independent channel.